Germans are even more meticulous when choosing display screens than when choosing beer. No matter how much you hype up the parameters, it’s useless. You have to embed the three words “durable, hassle-free, and no wrangling” into your product. Want to crack this tough nut with High Brightness LCD Displays? Follow the experience we’ve gained from falling into the pits. Every word is valuable.

First, figure out what Germans care about.

Don’t just claim that “higher brightness means better.” Instead, present real scenarios directly:

Factory workshop: Workers wearing labor protection gloves don’t have time to wipe the screen. Can your screen withstand metal dust for 5 years? Take the example of BMW’s Leipzig factory. They use a 2500-nit screen with a nano-coating on the surface. Fingerprints can be wiped off easily.

Highway billboards: In Munich, it can be as cold as minus 15 degrees Celsius in winter and as hot as 50 degrees Celsius under direct sunlight in summer. Can the power module of your screen be guaranteed for 10 years? Share the bitter lesson of supplier Lao Wang: He didn’t conduct a low-temperature cold start test last year and ended up paying 370,000 euros to replace the parts.

Certifications are not just for passing inspections; they are bullets for selling products.

For outdoor screens, the IP69K waterproof certification from TÜV Rheinland is more persuasive than a 100-page instruction manual. (Stick a yellow and blue label on the packaging, and the purchaser will notice it at a glance.)

If you want to get government orders, the Blue Angel environmental protection label is more effective than a price war. This label was a mandatory requirement for the bidding project of Berlin subway stations last year.

Localization is not just about hiring a translator; it’s about making Germans feel that “this product is made for us.”

We’ve learned from our mistakes:

Don’t use a universal plug. It must be a Schuko German standard plug. Our logistics company once deducted our payment because the plug was not compatible.

Don’t just write “can be used in high-temperature environments” in the instruction manual. Instead, directly state “suitable for the extreme summer weather in Hesse” (Germans love to hear place names).

Provide real after-sales service: Set up a spare parts warehouse in Hamburg and replace the broken screen within 48 hours, which is half a day faster than German local brands. This can be printed on your business card.

Don’t just brag about the parameters; teach customers how to make money.

German distributors hate hearing technical terms the most. They only care about one thing: “How can I increase my profit by 15%?”

When supplying to chain supermarkets? Do the math: The annual cleaning cost for an ordinary screen is 1200 euros. Your anti-glare screen can save 80% of the labor cost, directly helping customers save money and increase profits.

Finally, a piece of honest advice:

The secret to selling High Brightness LCD Displays in Germany is simple: Delete the first 20 pages of parameters from your product manual and replace them with “customer cases + how much money is saved + how much trouble is avoided.” We’ve helped 19 distributors do this, and now their German customers don’t even test the samples before placing an order. They just say, “Just make it the same as the last solution.”