55 Inch Display Shopping Mall Digital Signage Chassis Use Case
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2025-09-10 16:45:42
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55 Inch Display Shopping Mall Digital Signage Chassis Use Case

Traditional display screens are facing three major pain points: poor visibility in strong light environments, insufficient stability for long-term operation, and residual images when playing dynamic content. RisingStar’s 55-inch industrial-grade solution, designed specifically for digital signage chassis manufacturers, ensures clear images even in strong light environments through a combination of a 5000nits ultra-high brightness panel and a scratch-resistant matte screen; its IPS-ADS wide viewing angle technology and 120Hz MEMC dynamic compensation improve the playback smoothness of promotional videos by 300%; the modularly designed 30.1mm ultra-thin body is directly compatible with mainstream waterproof and dustproof chassis (IP65 standard). We have helped many global digital signage manufacturers stand out from the competition.

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‌Manufacturer Installation Feedback

Since adopting the RisingStar 55-inch industrial-grade LCD screen, our digital signage product line has undergone three key changes: First, the ultra-high brightness of 5000nits directly solves the visibility problem in sunlight that customers have long complained about, and the bid winning rate has increased by 35% year-on-year; second, the all-aluminum frame reduces the overall weight of the chassis by 12 kg, improves installation efficiency by 20%, and saves 150,000 yuan in transportation costs per year; most importantly, after half a year of actual deployment, the failure rate of 500 devices is only 0.8%, far lower than the industry average of 3%. Now customers specify the ‘version with RisingStar screen’, which has become the core selling point of our high-end products. “

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.55-inch display shopping mall digital signage Installation Use Cases

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The core reasons why manufacturers choose RisingStar LCD screens

  1. Reliability in extreme environments

60,000 hours of ultra-long life (equivalent to 5 years of 24-hour continuous operation)

All-aluminum frame + direct backlight design, 30% lighter than traditional iron structure

Passed -20℃~60℃ extreme temperature test, adapting to outdoor temperature difference in four seasons

  1. Brightness technology barrier

Exclusive 5000nits peak brightness (industry average is only 2000nits), visibility in sunlight increased by 150%

2500-5000nits multi-gradient configuration to meet the needs of different scenarios such as shopping malls/subways/airports

  1. Energy consumption and maintenance advantages

Heat generation reduced by 37%, reducing cooling system costs
48-hour aging test before leaving the factory, failure rate controlled below 0.3%

  1. Flexible integration solution

Provides full-size coverage from 10.1″ to 110″, supports module/open/waterproof whole machine delivery

6mm ultra-thin body, compatible with 98% chassis structure

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Core technical features of 55-inch a-Si TFT-LCD display module

Optical performance

Adopts AMVA3 wide viewing angle technology to achieve 1920×1080 full HD resolution (40PPI), RGB vertical strip pixel arrangement ensures accurate color reproduction

2500cd/m² typical brightness (peak value up to 5000nits), with 4000:1 high contrast and 1.45% ultra-low reflectivity surface treatment, still maintains excellent visibility in direct sunlight

72% NTSC color gamut coverage, supports 107 million color display, 1216×686.8mm effective display area to achieve borderless visual experience

Durability design

WLED backlight system life of 60,000 hours (7 years of 24-hour continuous operation)
All-aluminum frame structure, the weight of the whole machine is controlled at 15kg (40% lighter than steel structure)
Passed -20℃~60℃ extreme temperature certification, meeting the needs of outdoor temperature difference changes in four seasons

Interface and signal processing

Configuration 51pin LVDS (2-channel 10-bit) interface, compatible with mainstream control systems
Built-in MEMC dynamic compensation technology, 8ms grayscale response time effectively eliminates dynamic afterimages
Supports 60Hz native refresh rate, upgradeable to 120Hz high refresh version


Industrial adaptability

9.2mm ultra-thin body (1235.6×706.4mm external dimensions) adapts to standard outdoor chassis
Direct backlight design improves heat dissipation efficiency and reduces working power consumption by 30%
Passed 8-hour temperature cycle test and 48-hour aging test, factory failure rate <0.5%

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